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Windows Phone 7 Advanced UI Development : The Microsoft Advertising SDK

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1/1/2012 6:18:25 PM
The Microsoft Advertising SDK provides mobile advertising support for Windows Phone 7. You are not required to use Microsoft's advertising SDK and associated advertising network. If you have an existing advertising network or an in-house creative and sales force, you can continue to use those resources for advertising revenue.

If you are new to mobile applications or simply want a fast and easy mobile advertising solution, the Microsoft Advertising SDK can get you up and running in about 20 minutes and about 50 lines of code. This is explained next.

1. Getting Started

While Windows Phone 7 is a new platform, Microsoft's advertising solution is not. With the world's first real-time bidding Mobile Ad Exchange with targeted advertising, multiple purchase models and leading resellers including Microsoft's sales force and large-scale adCenter marketplace you can tap into an existing advertising by simply downloading the Microsoft Advertising SDK here:


or the direct link:


Once you have the SDK installed, register on pubCenter at https://pubcenter.microsoft.com link as well to set up your advertising account. You create a software property where ads are displayed, create a mobile ad unit, and set up a targeting category. After registering in pubCenter, you will have an application ID and an Ad unit ID that you can use to request ads from the Microsoft Advertising Servers.

You can also try out the mobile advertising control without signing up to receive test ads, but you will soon want to take advantage of Microsoft's contextual advertising platform with over 20,000 advertisers and resellers to get paid.

2. Adding the Advertising Control

You can add the Advertising Control to the Visual Studio Toolbox by right-clicking the Toolbox window and selecting the Choose Items... option and clicking Browse... to this directory:

C:\Program Files (x86)\Microsoft Advertising SDK for Windows Phone 7

Select the Microsoft.Advertising.Mobile.UI.dll assembly and click OK. You can now drag the control onto your Silverlight UI to add advertising to a page. You can receive test ads using the test Application ID and test Ad Unit ID to get a feel for how the advertising works. There are three types of ads you can receive in your application summarized in Table 1.

Table 1. Advertising Types and Test Values
Ad TypeAdControl Size (width × height)Test ApplicationIdTestAdUnitId
Text Ad480 × 80test_clientTextAd
XXL Image Banner 6-1480 × 80test_clientImage480_80
X-Large Image Banner 6-1300 × 50test_clientImage300_50

Even though there is support for a 300 × 50 ad size, it is recommended to always set the size of the AdControl instance to 480px wide by 80px height. For the X-Large Image Banner, the control will automatically size to display the full 300 × 50, centered at the center of the AdControl instance.

The AdControl also has a Location property to receive targeted ads by supplying a Latitude and Longitude value as a Location type. The AdControl class supports the following events:

  • AdControlError: Fires when there is a problem receiving or displaying an advertisement.

  • AdEngaged: Fires when the user clicks the ad and the action dialog appears.

  • AdDisengaged: Fires when the user clicks any button in the action dialog to dismiss the dialog.

  • NewAd: Fires when a new advertisement is displayed. Can use to animate the AdControl to catch the user's attention.

2.1. AdControl in Silverlight

In this section, the AdControl is leveraged in a sample project named AdvertisingSLSample. For the Silverlight sample project, start with the Windows Phone Data bound Application project template so that you have some data to display. Next simply drag and drop the control at the bottom of the MainPage.xaml page, adjusting its settings so it just fits across the bottom of the screen.

It is recommended to place the AdControl at the top or bottom of a page. For the Panorama or Pivot controls, you can place the AdControl instance inside or over top of the Panorama or Pivot control. If placed inside either control, the ad will only display in a single pane. You can choose to have a unique ad on each pane if desired. To have the AdControl always visible, even when scrolling, place the instance outside of the Panorama control on top.

It is not recommended to change the parent control of an AdControl instance at run time.

As you can see, the control is simple to configure. Here is the XAML for the configured ad control in the Silverlight AdvertisingSample project:

<my:AdControl  Height="80" HorizontalAlignment="Left" Margin="-12,527,0,0"
Name="adControl1" VerticalAlignment="Top" Width="480"

AdModel="Contextual" ApplicationId="test_client" AdUnitId="Image480_80" />

Figure 1 shows the control in action, using the test configuration in the previous XAML.

Figure 1. Advertising in a Silverlight application

We want to grab the user's attention when a new ad is available. One possible way to do that is to create an animation that indicates something happened, such as to make the control increase in size slightly and then return to its original size via a Storyboard animation.

In Expression Blend, create the AnimateAdControlStoryboard resource by clicking the New button in the Objects and Timeline window. Add a keyframe at zero time and then slide the yellow timeline over to 100 milliseconds. Click on the Transform section in the Properties window for the AdControl and switch to the ScaleX and Y to 1.1 from 1. Slide the yellow timeline bar to 200 miliseconds, right-click the first keyframe at zero seconds and then transform tab. Change right-click and select paste.

Switch back to Visual Studio and create an event handler for the NewAd event on the adControl1 instance and then add this code:


For a multi-page application, it is recommended to unload the control when a page is unloaded to minimize resource consumption. This can be done in the PhoneApplicationPage.Unloaded event handler. Simply set the AdControl instance to null.

2.2. AdControl in the XNA Framework

Adding support for the AdControl in a Windows Phone 7 XNA Framework application is just as easy. Start by adding a reference to the Microsoft.Advertising.Mobile.Xna.dll assembly located in the C:\Program Files (x86)\Microsoft Advertising SDK for Windows Phone 7.

Next add a using Microsoft.Advertising.Mobile.Xna; statement to game1.cs. Next add an AdManager and Ad object are added as private members of the Game1 class:

AdManager adManager;
Ad bannerAd;

In the constructor for the Game1 class, instantiate the adManager and add it as a component to the Game.Components collection:

adManager = new AdManager(this, "test_client");
adManager.TestMode = true;

Notice that the same application Id, test_client, is used as before for the testing functionality. Finally, we want to load an ad, which is done in the LoadContent() method where all game assets are generally loaded for most games.

bannerAd = adManager.CreateAd("Image300_50",
new Rectangle(10, 390, GraphicsDevice.Viewport.Bounds.Width, 120),
RotationMode.Manual, false);

That is all that is required to ad advertising to a Windows Phone 7 XNA Framework game. Figure 2 shows the results.

Figure 2. Test advertising in an XNA application

As you can see from this section, adding support for Advertising revenue to your applications is very straight-forward. For a free or trial application, advertising revenue is a great way to get paid for your hard work.

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